Steve El Transforms Hospitality Businesses into Success Stories  

LETS Connect
I built O’Bagel and Mile Square Cafe on discipline, stubbornness, and a willingness to bet on myself. Not talent. Not connections. Not permission. I believe anyone can build something real. Most people are just waiting for a sign that’s never coming.This community is for builders, creators, operators, and people crazy enough to bet on themselves. Stop overthinking. Attack.
A yellow button with the words good morning america on it.

“United States
of Bagel” Winner

As Seen on Good Morning America

Doing what I do best. Feeding souls, representing Jersey, and proving that neighborhood brands can win nationally. Our flagship O’bagel in Hoboken, New Jersey, was crowned the winner of the 2025 "United States of Bagel" contest featured on Good Morning America.

A bacon and cheese sandwich cut in half.

What we've built

Striving at what I do best. Feeding souls, representing Jersey, and proving that neighborhood brands can win nationally, if you want something different YOU have to build it. Check out what we’ve built, each venture starts the same way: a problem, a vision, and a refusal to quit.

o’bagel

O’Bagel was founded by my immigrant father who spent every day behind the counter proving the American dream is real. I took the concept I grew up in, polished it, modernized it, and began scaling it into what I believe will become a national treasure
O'Bagel

mile square cafe

Mile Square Cafe is my zero-to-one. I created this brand from scratch by teaming up with my college best friends to bring it to life. The menu, the identity, the energy and the execution are a pure expression of my vision.
A man, woman and child standing outside of a cafe.Mile Square Cafe

Why Not You?

Why Not You?

Why Not You?

Why Not You?

Why Not You?

Why Not You?

Why Not You?

Why Not You?

Build with Steve

Get inside access, not just advice

Steve El helps food and beverage brands and hospitality concepts turn raw potential into real momentum. From branding and culture to operations and growth, Steve El shares real world lessons from building in real time.

Whether it’s a podcast, consulting, or speaking event, Steve El brings honest perspective and actionable insights for people building something that actually matters.

Ready To Build Something Epic?

Why not you? Whether it's collaboration, a podcast appearance, or building a restaurant, let's make it happen.