From Concept
to Community

Check out what we’ve been up to. From current ventures to what’s launching next, here’s a look at what we’re building.

Community

‘26

A couple of men standing next to each other in a parking lot.

Mile Square Cafe

Two sandwiches on a white plate with leafy greens, deli meats, and thick crusty bread wrapped in printed paper.

Hands holding a sandwich with breaded chicken, leafy greens, and melted cheese on a white plate with a blue rim.

Mile Square Cafe is my zero-to-one. I created this brand from scratch by teaming up with my colleagues and best friends to bring it to life. The menu, the identity, the energy and the execution are a pure expression of my vision.

Launch of Mile Square Cafe and franchising expansion

Best New Restaurant and global acclaim.

NJ.com ranked MSC as a top 10 resturant in Hoboken

O’Bagel

Hoboken

The flagship location where the modern O’Bagel brand was built, refined, and proven, setting the standard for quality, community, and scalable operations.

Celebrated 10 years as Hoboken’s Best Bagel

Built the operational and brand foundation for national expansion

Recognized as a top breakfast destination with a cult-like local following

O’Bagel

Montclair

The first official franchise location, marking the brand’s transition from local legend to scalable national concept.

First franchise launched successfully in a premium, competitive market

Blueprint for future franchise rollouts

Strong opening traction and community adoption

O’Bagel

New Brunswick

A high-volume college-town powerhouse that validated O’Bagel’s ability to

Voted Best Bagel in New Brunswick (2025)

One of the highest-traffic locations in the system

Proved scalability with students, locals, and delivery channels

O’Bagel

Princeton

Opening 2026

Man wearing a black beanie and brown jacket stands in an empty room with turquoise walls and a turquoise support column.

Man wearing green beanie and jacket standing outside a building with icicles hanging from the roof, gesturing with his arm extended.

Man wearing a dark green beanie, brown jacket, and gray sweater standing in an empty room with turquoise walls and a concrete floor.

Street signs for Witherspoon St and Hulfish St above a pedestrian crossing sign next to a modern glass and brick building under a clear blue sky.

A flagship expansion into a top-tier academic and innovation market, designed to position O’Bagel as the go-to breakfast and all-day café for students, faculty, and the surrounding professional community.

Strategic location in one of the most
prestigious university towns in the world

Designed as a high-volume, high-visibility brand showcase location

Built to serve as a regional hub for future Central NJ expansion

O’Bagel

Parsippany

Opening 2026

Storefront under construction with large windows and a sign saying 'Coming Soon O'Bagel' on the door, surrounded by snow and a parked silver truck.

Three men wearing dark clothing and hats review construction plans on a table inside a partially built space with exposed metal framing.

Man wearing a black baseball cap with a cartoon figure and a black jacket, holding a smartphone indoors with large windows in the background.

A high-capacity, operations-driven expansion designed to power O’Bagel’s catering, corporate partnerships, and regional growth across North Jersey.

Engineered for large-format production and catering volume

Key node in the brand’s commissary and logistics strategy

Foundation for multi-unit growth throughout Morris County and beyond

O’Bagel

National Expansion & Commissary

Man wearing a baseball cap and dark shirt gesturing with his hand while speaking indoors.

Man wearing a black baseball cap and green jacket standing in a commercial kitchen with metal equipment in the background.

Three men tasting food around a wooden table with cups of sauce and a plate of fried snacks.

The centralized production, systems, and infrastructure platform designed to support multi-state growth and franchise scale.

Launch of a centralized commissary for quality control and consistency

Development of SOPs, recipes, and training systems for national rollout

Foundation for 50+ future locations and nationwide shipping

Jersey Born!

New Jersey made me who I am, its my home. I want to shine a light on the operators, the families, the creatives, and the community leaders who make this place special. My goal is to pour back into the same community, and push Jersey’s food and hospitality culture forward. Check out these local legends.