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CEO | FOUNDER | RESTAURANTEUR
‘26

Building the next NEIGHBORHOOD OBESSesION

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Hospitality raised me. Experiencing how a small town bagel shop or local restaurant can bring a community together and change the operators future. I build because I can’t ignore potential; in ideas, places, and especially people. This is how I repay what the industry gave me. Why not you? Let’s build and attack your dream together.

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Why Not You?

We’re the front door to exceptional hospitality ventures. A place for the people who raise their hand and say, “I want in”. If you’re driven to help build experiences people line up for, you’re in the right place. We work with:

  • Investors & Developers
  • Brand Partners & Collaborators
  • Young Hungry Builders
  • Culinary & Operational Talent
  • Anyone with the capital or conviction to build what’s next

origins

SE

Steve Graduated Culinary School NYC

2015

Stephen graduated from the Institute of Culinary Education in NYC, formalizing his culinary training and grounding his creativity in technical skill, discipline, and execution before stepping fully into leadership and brand building.

Stephen opened O’Bagel’s Hoboken location and led a full brand evolution

2016

O’Bagel was founded by Stephen’s immigrant father, who spent decades behind the counter building a neighborhood staple. In 2016, Stephen opened the Hoboken location, led a rebrand, modernized operations, and began building the foundation for scalable growth while staying true to the brand’s roots.

National recognition 
and nationwide 
shipping expansion

2020

Stephen won Guy’s Grocery Games in 2019 and competed as a semi-finalist in the Tournament of Champions in 2020, bringing national visibility to O’Bagel. That same year, the brand launched on Goldbelly and aggressively expanded nationwide shipping, introducing the product to customers across the country.

Building systems, commissary infrastructure, and quality control for scale

2022–2024

Stephen developed comprehensive SOPs in 2022, formalized through work at Rutgers University, and launched a centralized commissary in 2024. This phase marked a hyper-focus on quality assurance, consistency, and infrastructure designed to support responsible, long-term scaling.

Launch of Mile Square Cafe and franchising expansion

2024–2025

Stephen launched Mile Square Cafe as Creative Director, Executive Chef, and CEO, building the concept from the ground up. The cafe earned immediate recognition, including Best New Restaurant and global acclaim. In parallel, Stephen solidified O’Bagel’s FDD and successfully launched the first franchise location in Montclair in 2025, with multiple new locations opening and a long-term growth pipeline in place.

Stats & Awards

What the work adds
up to

This is the result of building behind the line, with intention, standards, and people at the center.

Restaurants helped build

6x O’Bagel
1x Mile Square Cafe

Personal ventures helped launch

4

Years of experience in the food industry

10

Industry awards or recognitions received

  • Beli Eats top 5 new coffee and tea
  • Best Bagel/Breakfast in Hoboken 10 years running
  • Won “Guys Grocery Games”
  • Won “Best Bagel” on Good Morning America

Impressions across platforms

60 million

Bagel of the Year

Go Big or Go Home

O’Bagel absolutely crushed it @BagelFest, taking home four distinct wins: Most Creative, Best Newcomer, Best Outside of the Boroughs, and 2nd place Best in Show! Serving 2,000 bagel connoisseurs and going head-to-head with some of the best bagel shops in the country was a highlight for Stephen and the O'bagel crew.

A new york bagelfest sticker on a white background.

The people
on the team

Good brands happen with the right people in the room.

STEVE EL

CEO OF O’BAGEL & MILE SQUARE CAFE

Joe Borrajo

Co-Owner of Mile Square Cafe & O’Bagel Montclair

Michael Vinci

Co-Owner of Mile Square Cafe & O’Bagel Montclair

Nick Fleming

Head of Marketing Operations

Danny McCaffery

Chief of Staff
Media

Download Stephen’s
Press Kit

I’m not special. I’m disciplined, stubborn, and willing to bet on myself. That’s the whole game. Anyone can create something big if they stop overthinking and attack. I’m living proof of that. I want people to stop waiting for permission and start moving.

Ready To Build Something Epic?

Why not you? Whether it's collaboration, a podcast appearance, or building a restaurant, let's make it happen.